Creative spin on the adult soda market

Graphic Design


In New Zealand I worked with the Interbrand marketing team on Frusion Soda. One of the hurdles was making a non-alcoholic beverage eye-catching and appealing to adults while still retaining a sense of maturity. The solution was a geometric camouflage created with a sophisticated pattern developed by three algorithms for each flavor.

This design was used on the label and packaging, no matter how the product is placed the design is always seamless from every angle.

Copyright © 2019 Vincent Lade.