Role: UX / UI Designer


User Research



High Fidelity Mockups



UpStory is an AI system designed to help businesses and content creators populate content with just a few fields of data. Its self learning system can write detailed articles in varying complexities on almost any subject, with options to specialize in particular subjects available.

I was brought onto this project to work directly with stakeholders and developers to make a complex algorithm simple to use for their less tech-savvy clientele.

Take a complex system and make it clear and not intimidating for any level of technological knowledge the user may have.

Users can range from corporate in-house teams to entrepreneurs looking to advance their business’s content.

Given the wide range of users, ease of use and the ability to organise large amounts of data is at the forefront of UpStory’s design.